You can make more sales by understanding how digital leads are generated.
Watch Ed Davidson, Marketing and Growth consultant,
He shares his insights and ideas so you can make more sales from digital leads. Watch the 8 minutes show now and find out how:
📜 B2B buyers’ research on the web creates huge sales opportunities.
📜 fast lead follow-up is critical for success.
📜 best practice sales and marketing collaboration includes having a beer!
📜 Ed’s 3 tips create more sales.
Creating a professional background when sharing content/selling via video will help you make more sales. It is part of a high sales growth approach.
First impressions last. As soon as a customer sees your image they will form an opinion about you, your company and your proposition.
Making that image look good is easier than you might think.
All you need is:
OBS looks like this when open and right clicked the ‘sources’ section. This is where you select your mic, webcam and your company logo
Now all you need is to convey your passion into a great pitch.
Soon you’ll be a real pro!
If you want a bit of help with the above and be the best sales person you can be, follow me on LinkedIn or get in touch.
#videoconference #sales #marketing #thebestsalescoach #zoom #OBS #videoselling #sdr #passion
How do you keep high sales growth going when everyone is working at home?
For many companies, video calling is an option. Recently, interest in multiple services skyrocketed.
But which video calling service best suits your customers, you and your selling approach?
Here are four free video services reviewed.
Skype has long been synonymous with internet calling.
Pros and cons:
Zoom was already beloved among its users, but the coronavirus has added to its popularity. Why was the company so popular before that? Zoom doesn’t really know that very well.
Pros and cons:
The consumer version is still available for use at the moment.
Pros and cons:
Of these services, Apple’s FaceTime is the most limited one. Users without Mac or iPhone cannot participate in the video calls. Apple users with outdated software can’t make video calls either, but they may be able to participate by using audio alone.
Pros and cons:
There are also other services to consider like WhatsApp (up to four participants) and your company may have other services they prefer you to use.
In another blog we’ll cover how to make best use of video tools in the sales and relationship field.
Feel free to get in touch about any aspect of selling
This sales management tip is for sales leaders who consider buying a CRM application to better manage sales team activity. The majority of companies I work with have some form of Customer Relationship Management system. Most of the people in those companies say it is useless or that nobody really uses it. Sales people wanted it in the first place, yet are the worst offenders not using the system. As a result CRM is seen as a white elephant and a waste of money. Sales opportunities are not taken advantage of or missed altogether.
It is a very different story when designed well by the people who use it day in, day out. They thrive and seek improvements all the time. They deliver great sales, better customer experiences and more profit. Believe it or not, they love their CRM and could not do without it.
If you are in a position where CRM is not being used or perhaps are considering to buy a new CRM application, it makes sense to have a clear idea why you need it, how it fits in the company and what it should do.
When asked, I get stuck in with a simple specification process involving all potential users (or representation). This will achieve two objectives:
I ask them why they might need CRM, how it should work and what it should do for them.
Here is an example of how to specify CRM requirements. Feel free to use it. It is simple and effective. DOWNLOAD CRM SPEC
Once you have all requirements, prioritise them so you have your initial shopping list ready
Now it is time to meet the CRM sales teams and for them to show why their system is the one for you. The wedding and the marriage will be so much better.
If you would like practical advice on how to get the best CRM for your business or make better use of the current set up, feel free and drop me a line
#salesforceco #ACT #Pipedrivecom #whatcrm #collaboration #procurement
Many clients ask me which CRM system would be best for their business. I have used many systems over the years and suggest the following approach to take:
Start with one short statement explaining why you believe a CRM system is needed.
It could be you seek better sales efficiencies, fabulous customer experience or simply save costs across the board.
Decide what you need/want before scanning the market. There are many systems out there and most of them are pretty good. It can be a little confusing and independent advice is not always available.
Here are 3 easy questions that might help you to decide what CRM is right for your company:
1. What kind of organisation do you want to be?
One key question to ask yourself is what kind of organisation you really want to be. If you believe your company is all about operational excellence and customer service, then you will soon find out that some CRM systems are much better at that than others. This last point also applies if you see your organisation as high growth, gaining new customers at a high rate. You will find some CRM systems were built for proactive sales teams that are out on the road all day meeting new prospects.
2. What do the users of the new CRM system want?
The user question is critical too. Whoever is going to be a user, get them involved in building the specification. After all, the guys and girls on the shop floor often know best. Getting them involved will also de-risk a lack of enthusiasm and non use when the system goes live (a well known issue) So include the Sales team, Customer Service, Warehouse, Finance and Marketing in making a list of what they believe the need to make the business better and more profitable
3. What are the “must haves” and “nice to haves”?
Finally, start making a list with “must haves” and “nice to haves” and add hard business benefits to them. e g :
“we must be able to process an order in 30 seconds”. Business benefit: 15 more orders processed per day = £3000 revenue.
“We want automatic reminders to management if an opportunity has not moved from discovery to proposal stage after 14 days” Business benefit: 15% increase in monthly sales = £20,500.
“It would be good to have a lead scoring system in CRM so we can focus on hot prospects” Business benefit TBA.
Buying a CRM system is like a wedding: anticipation of things to come and happiness all around!
Living with your CRM is a marriage! It will have its ups and downs and if you don’t work on it, separation could be on the cards……..
One thing you may want to consider as part of your research is why the owner/business of the CRM system you are reviewing, decided to build their CRM in the first place. Just look at the name of some of the brands out there: Salesforce (not hard to guess where their roots are) Sales-I (clearly a reporting angle here) or Pipedrive where it is all about sales opportunity management.
Feel free to contact me for some free initial advice helping you to make an important decision. gert.scholts@thebestsalescoach.co.uk
#crm #customerrelationshipmanagement #salesforcecom #pipedrive #salesi #whatcrm
